How to Save Time with Social Media Scheduling Tools
If you’ve looked through social media updates from some popular brands and organizations, you may have noticed that the most effective social media accounts stagger their posts.
Rather than putting up ten updates all at once – which overwhelms followers and misses anyone who doesn’t happen to be online at that time – successful social media accounts aim to scatter updates in small doses throughout the day.
But does this mean someone is manually logging in to Twitter every 47.5 minutes to tweet the next update? NO WAY!
They’re using scheduling tools – and you can, too.
Social media scheduling tools let you write out an entire batch of social media posts in one sitting, and hold those posts in a queue to be shared automatically at specific dates and times.
What does this mean for you?
Social media scheduling tools let you write out an entire week’s worth of social media posts all at once and know that those posts will automatically go live when they’re supposed to – without you having to check back in or manually update each social media account.
That means less time spent on social media, and more time spent working on the big things that matter to you and your organization.
How to get started with Social Media Scheduling tools:
Facebook is the only social network that has a built-in scheduling tool, but there are some excellent third-party services available that let you schedule posts for other networks (I’ve listed my favorites below!)
There’s not a one-size-fits-all scheduling program (yet!) so you may have to play around with a few different services before you find a combination that works for you. But once you set up your ideal scheduling system, you’ll be amazed at how quickly you can fly through social media and get back to work on your big-picture projects.
(PS – to see exactly how I use these scheduling tools for my own businesses and clients, click here to join my FREE social media marketing mini course!)
My favorite social media scheduling tools:
An AMAZING new scheduling tool! It works with a few different social media platforms, but I use it almost exclusively to manage my Twitter accounts. Add updates to your library and set up a posting schedule, then sit back and let Edgar take care of everything for you. It’s a bit on the pricey side, but it’s shaved so many hours off my workload that the price is more than worth it.
Buffer ($10/month for the “Awesome” plan)
Buffer is an incredible, powerful tool for Twitter, Pinterest, Facebook, and more. Comes with a sleek browser extension for easy scheduling and has a helpful analytics dashboard. If you only invest in one social media scheduling tool, make it Buffer.
Hootsuite (free and paid plans)
Easily schedule Twitter, Facebook, and Instagram updates. Their free plan lets you add up to three accounts.
If one of your primary social media goals is to drive traffic to your website with Pinterest, Tailwind is a worthwhile investment. They make scheduling Pins quick and easy, and their analytics reporting helps you keep track of what’s working and what isn’t.
Another Pinterest scheduling tool, BoardBooster has a powerful “looping” feature that automatically re-pins old content back to the top of your boards.
What are some of your favorite social media scheduling tools? Let me know in the comments!
For more step-by-step guidance as you get started with social media (including a helpful worksheet with the Scheduling Tools we talked about in this post!) Click here to sign up for my FREE 10-day Social Media Marketing Boot Camp Email Course.